FROM: Brenda Wehrman, Ph.D., founder - ValYOU

Dear Business owner,

As a Corporate Image Consultant who is also a former television station director and host, I understand the importance of creating a magnetic media image. Working with both companies and government departments has illustrated how quantum leaps can made to...

Further, my previous experience in media has given me vital insider-information which I am about to share with you. Using a synergistic combination of two low-cost communication mediums, I launched my ValYOU organization into 12 countries within just one year! Normally the revelation of these techniques cost my consultancy clients10's of thousands of dollars, but I wanted to also provide a way for small to medium sized businesses to get an on-air and on-line presence. Much of what I will be communicating are FREE ways to launch your products.

If you approach cable stations and don't phrase your request the right way, they'll shut you down and you'll never get on air. However, I'll tell you information only station directors know that will get the door held wide open for you - and give you the best spots. Plus, I'll teach you how to make your time count for profit and how to spend just a few minutes creating a message about your product that will keep bringing results for years.

Prior to starting our own television show with programs on 30 stations, I was a station manager for five years during which time I interviewed many hundreds of people. One of my favorite aspects was helping people raise awareness of their products and services to give them a voice within their community and further a field on the internet. (without learning any programming code or tech-geek terminology).

But for this to happen, these guests first needed to become comfortable in front of the camera. Additionally, they were bound by commonly held myths that were holding them back. They tended to think it was far more difficult that it really was, and primarily, they felt nervous at the idea in general.

They loved connecting with their clients and community in such a personal way (it's all about relationships in business, isn't it?). An infomercial – while it has its place, is impersonal. Remember, people sell products; relationships create loyalty. 

Also, the people I worked with could get their message out much easier and faster through television and/or the internet. Who wants to spend an entire Saturday or Sunday afternoon in front of the keyboard thinking up advertising copy? How much better to spent those precious hours with your family and friends.

Well, first of all, we will show you how to utilize the various FREE options on the internet on which to post your show and get your message out (many more than just YouTube). With our step-by-step on-line training, you'll be pleasantly surprised how simple it is to get on regular television too. Cable access is another option. We can show you how to get on there too. Also, we'll give you tips on asking for an interview on your main city stations.

It used to be a hassle to get your show on various stations because each one had their own format. But this new digital era is making the process easier.

You can get going with just a simple $99 digital camera - we'll give you the name brand. It even comes with its own built-in tripod so you can set it on a table top and talk. Alternatively, you can get a high-quality laptop web-cam for even less. Both versions of a camera can be uploaded directly into your computer within seconds using a device that requires no cords.

CROSS-MEDIA MARKETING: Plus, I can give you mainly-free methods to cross-media market your message using other off-line and on-line mediums.

For instance, my friendships with newspaper editors have provided me with insider-secrets that will give you preferential treatment when you create press-releases. You would not believe how hungry they are for content - if it's presented right. Get in their head-space, understand what they are looking for, and you'll always have the upper hand in getting your stories accepted.

Internet marketing is exciting and can make you look like a big player, but this must be married with local exposure because for many businesses, their clients come from a small 5-mile radius.

REPEAT AIRINGS: Further, you can learn how to create just three shows that will be played over and over again for an entire YEAR. This takes the concept of "using your time twice" to a whole new level. Believe me, no station director is going to pass on this information unsolicited.

ON-LINE SYNDICATION: Want to create just one video and get it sent viral within minutes to multiple sites? I can tell you how. You don't have to spend big bucks to do this. Don't get ripped off. There are much cheaper alternatives than the ones out there that will cost you $100 or more a month. The reason you don't hear about these is that on-line marketers can make a higher percentage commission with bigger ticket items that cost you more.

BEWARE OF SCAMS: I probably am not alone here, but the raw truth is that I've wasted a lot of money over the years trying to learn how to market on-line. We lost thousands on just one program that was heavily marketed to authors and network marketers. Even the Better Business Bureau in that state was no help in getting our money back. When we interview expert trainers who happen to offer services, we ask them straight up questions like: "Exactly how much does your program cost - any per-month fees? How much computer knowledge will a person need to successfully use your program? How automated will this program be for our members - how much time per week will they need to spend to get the expected results?"

FAST ANALYSIS OF SERVICES: I hate spending 20 minutes on a site trying to figure out what should have been disclosed in the first few minutes or paragraphs. We are all much too busy already and need to get the 411 quickly so we can figure out if a service is a good match for time, budget and expertise constrictions. We ask all of our guest trainers to give LOTS of free information that you can benefit from even if you decide never to buy from them. This then creates a win-win relationship for both parties. If just a few minutes you are both informed and empowered to make smart choices.

My husband  and I have been asked why are we have created The Millionaire Matrix 1000 program. We have been involved in much larger projects overseas, but we feel passionate about the need to support small to medium sized businesses as well. Because of our background in the field of communication and television for many years, we are concerned about the negative news pundits who are constantly demoralizing the public and conditioning them towards despair.

Did you know that many people are being psychologically brainwashed towards accepting an economic depression? This is what happened in the Great Depression when greedy bankers actually paid newspapers to run stories that they knew would cause a run on the banks. The real term for The Great Depression should have been recorded in history books as “The Great Wealth Transfer" - away from the hardworking business owners who had farms and businesses in their family for generations - into the hands of cartels who foreclosed on their livelihoods.

It's not enough to know certain SKILLS. You need the correct confident MINDSET to become successful.

"I don't look like a movie star - why should I be on camera? Let a professional do it." Bottom line: people can read our spirits - at least to some degree. We've become highly attuned to recognize when someone is reading a script. Is that hired actor going to communicate how passionate you feel about your service? No. Only you can do that.

"I won't know what to say." Can you carry on a conversation if someone asks you a question? Of course you can. Simply talk to the camera as if you are talking to one person. There are other tips to give you some guidelines that will help you become more at ease. It's absolutely imperative that you have your viewers some solid how-to content before you try to sell to them. We appreciate hearing from people who want to help us, even if we don't buy from them.

"But I also want to sell my product." Not a problem. If you'd like, you can do a second short clip with more of a hardsell, then we will show you how to link to the first rapport-building one for maximum exposure.

"I am too busy to take the time." You can't afford not to. If you are in a hurry, your program can be taped and up on air in about half hour. Promotion may take another 1/2 hour. We give you a template to follow. Just check off each thing on your list so there isn't any brain-drain. We understand how hard it is for small businesses these days who are sometimes understaffed. You can also tape early in the morning or in the evening after business hours - or even on the weekend. Our goal is to increase your bottom line so that you can get more done - and even get the outsourcing to make your life easier.

CLOUT AND CREDIBILITY: There is no doubt that print and traditional television gives you a third party endorsement that makes you look like the hero in your community that you are. I'll teach you how to do Joint Ventures and interviews to increase your clout. Over the years, I've got the chance to interview and meet some well-known figures that I'd otherwise I'd never even get the chance to meet such as a presidential candidate and world holder of the the most widely distributed publication.  We'll teach you how to include these various mediums of marketing.

In social media, your competitors can become some of your best assets. It's an incredible paradigm shift and one that you must get your head around if you are to take advantage of this next...

(one webinar sent to your per week)