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Founders
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Coaching and Consultation
Strategic Personalized
Corporate Branding
techniques for Individuals and Organizations
Business Coaching and Life Coaching
for productivity
for personal and professional transformation.
Convenient Consultations by Phone or on-site—you set the time and frequency!
(Coaching fees are in most cases tax-deductible)

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"The
Manchester survey of 140 companies shows
nine in 10 executives
believe coaching
to be worth their time and dollars. The average return was more than
$5
for each $1 spent."
-- The Denver Post, Sept. 2, 2001 |
A
corporate
image consultant
has traditionally been seen solely as a key
figure in personal branding, corporate branding, executive
coaching or media coaching. This service is something that is
often viewed by C.E.O. and Political leaders as an investment in themselves
once they have become successful or when they need quick damage control. But
that view is changing - and for sound economical reasons.
Now,
increasingly more
companies are recognizing that when they bring in other types of
consultants before first engaging the services of a corporate image
consultant, they are making a grave mistake. The reason for this
misjudgment of resource acquisition is that
a corporate image consultant who
specializes in corporate branding sets the vital end mark for the way the
public will respond to the product launch or political campaign – and
it is a known fact that smart marketing begins with the end objective in
place.
Even the allocation
of resources to a project with the help of either an internal operations
manager or an outside business consultant, is premature until you have first
worked with a corporate image consultant to determine the types of
outreach approaches that will best suit your unique product or project.
This is as relevant in for-profit as it is for non-profit organizations.
The
outlay to hire a good image consultant can save you millions of
dollars in the long run because costs are reduce due to better
marketplace penetration. Sometimes, the low-cost creative ideas offered by a
corporate image consultant are far more effective than expensive ad
campaigns.
Today, far too many
companies (even large ones with healthy budgets) are still not sufficiently
allowing for marketing expenditures and those that do, tend to rush out to
get the most prestigious marketing firm which they think will automatically
have their best interest at heart. Not necessarily. You see, the C.E.O.
or district/country representative such a politician or ambassador may
forget the fact that art-centric marketing firms always have their eye on
the next prize or award for innovation and while this brings them a lot of
attention, this achievement may or may not necessarily bring in big dollars
for the hiring company. That unusual, flashy piece of ad copy may
capture the attention of the art award presenters who are always looking for
something “outside the box,” but the public isn’t as enamored with such
avant-garde approaches.
Using
strategic
personalized branding techniques, a corporate image consultant can come in
and quickly help the management team think like the consumer
with
sufficient objectivity to balance attention-getting marketing with the
comfort-driven “feel good” approach needed to establish long-term client
loyalty. Yes, you do need eye-candy and a nou-veau cutting-edge splash, but
you absolutely must communicate the old-school messages of credibility and
customer connection.
Often the management
leadership needs one-on-one
executive coaching
to get past emotional blockages or hindering obstacles that
form a barrier to successful networking with their buyers. Sometimes, this
business
coaching
simply needs to focus on presentation skills such as those one would learn
in a confidence-building session of
media coaching.
There are ways to overcome stage and camera fright so one thinks cohesively
in front of an audience – whether that audience is a group of people at a
seminar, or a consumer watching your YouTube presentation.Bottom line, a
launch needs to connect the product quickly with people in a manner that
sets you apart from the riff-raff of other companies.
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"Many challenges are unique and can only be solved from an internal
perspective.
I look forward to working with you.
"
-
Dr. Brenda Wehrman |
So, what does the
public use to determine their buying decisions? Granted, there is a synergy
of reasons, but it has a lot to do with
your “likeability” factor.
A corporate image consultant can help you raise this quotient to new
heights – and without telling you to change your core personality.
This is good news
for people who either couldn’t be bothered, or have quirks which were once
considered by classmates and family to be handicaps. An effective
corporate image consultant can help you use what once seemed a distinctive
weakness and turn it into a “distinctive strength” – one that sets you apart
from the crowd with
even greater authenticity.
In our
era of social media craze, this realness quality is huge.
The key is to
know how to
display your uniqueness personally to your advantage.
This is called
personal branding.
Further, you absolutely must know how to do this when promoting your new
product with smart
corporate branding.
Click on link to learn more:
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WHAT is
Business Coaching and Executive Coaching? |
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WHY is coaching so advantageous? |
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WHO needs a coach? |
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WHERE do I go to get it? |
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HOW much does it cost? |
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The goal of executive
coaching is to drawn down on outside expert advice to build your
ability to maximize your potential for success and fulfillment. ValYOU
offers two coaching options: Business Coaching (corporate branding with
Dr. Wehrman) and Executive Coaching (personal branding) with one of our
trained life coaches.
Coaching is an investment that you
make in YOU. It is action-based, results-oriented and forward
thinking. Your coach helps you to strategize, brainstorm,
design steps to your goals, report on progress or discuss possible
pitfalls. Your coach she will provide you with the structure, support
and accountability that helps you bring the plan to action.
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A corporate image consultant coach helps you stay on track.
Studies show that proactive accountability is the #1 motivator
to propel you toward the realization of your dreams. |
BUSINESS COACHING (Corporate
Branding): Would your business
benefit from greater efficiency? Our professional consulting service is
focused on identifying areas of opportunity, and applying customized
solutions from staff/management mediation, developing the marketing and
operational support materials and facilitating national training
programs. Our goal is to assist our clients and their customers in
meeting all their business objectives. Effective leaders have clear
vision and the ability to instill their vision in others. As a consultant, Dr. Wehrman
(see bio)
works with executives and individuals to help them implement effective strategies,
achieve personal and corporate success, and peak performance.
EXECUTIVE
COACHING (Personal Branding):
A life coach is a one-on-one
trainer for your own personal excellence. It provides structure, clarity
and balance for your goals or projects. Bottom line... the entire focus is on
YOU, your life, your work, your goals, your dreams, your aspirations,
your challenges and obstacles, and your success. Your coach becomes your your personal consultant, mentor, collaborator,
accountability partner, and friend. You will talk, laugh, plan, and create
results with a new and progressive future.


Benefits:
 | Magnetize
yourself: become irresistibly attractive to the right
people and opportunities |
 | Personal
Branding:
consolidate a Unique Image Imprint - even with multiple
projects |
 | Identify and harness your own unique brand
of genius |
 | Personality
snapshot for instant credibility |
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Life Purpose Design
and
Trajectory Realignment |
 | Gain clarity, focus
and direction - redefine
your place in the world |
 | Implement procedures to
maximize your key
resources |
 | Learn how to hire and retain the BEST
support team! |
 | Staff/management mediation - increase
workplace team spirit and harmony |
 | Leadership: improve morale, teamwork
and communication |
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Negotiating change
and helping your team deal with dramatic events |
 | Enhanced image,
public relations
and build
strong customer loyalty |
 | Damage Control; constructively dealing with allegations,
criticism and in-house rivalry |
 | Social
Skills and Etiquette Protocol – Community Goodwill
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International
cultural competence –
You can kill an
important overseas deal with one faux pas |
 | Address the issues that are driving top
talent away from the company |
 | Reduce business fluctuations for
more
consistent cash flows |
 | Powerful keys to motivate
yourself and your staff
for
better payoff company-wide |
 | What styles of
clothing to wear to suit your unique personality and career |
 | Act
more proactively and purposefully - cut through clutter and reduce distractions |
 | Gain the motivation
to break with additions and self-saboteurs;
build new habits |
 | Restore balance between work and personal
life - stress management |
 | Liberating
Time Management methods - forget old-school methods - stop guilt
inducing yourself |
 | Enhance personal
earning opportunities within your current position |
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At ValYOU, we understand that
each organization and operator is unique and faces specific challenges related to their
circumstances. Our development concepts provide
customized solutions and are available in a variety of mediums
designed to fit every need. With this in mind, we approach each project
with an open agenda and will apply solutions specific to the individual
circumstances |
When you order either a
phone or on-site consultation package below, you can talk to Dr. Wehrman
about your unique circumstances such as the product or political campaign
you are about to launch.
Dr.
Wehrman’s vast knowledge of working with organizations in branding their
unique characteristics will come into action to deliver an enormous amount
of helpful advice within a relatively short period of time so these
suggestions and referrals can be activated for your immediate profit. You
can email before the session with relevant information that may have a
bearing on your session.
Dr. Wehrman
gives you
the benefit of an objective, third party person with over two decades
of field experience
who will
provide candid realistic feedback and support while remaining positive and
supportive of your challenges.
To provide a more
comprehensive service while staying within our field of focus: that of
helping to brand your
project, purpose and passion, we offer other services. Some of these are:

Your Image
Make-over
Why is image so important?
Psychologists tell us it takes just ninety seconds
for another person to form an opinion.
Further, people rarely alter their initial decisions. In this session, you
will discover which styles and colors are most advantageous for your
particular occupation.
Reduce guess work
and the uncertainties of planning a wardrobe.
Save dollars
and hours of shopping time by knowing your best or “highlight’ colors.
Receive
professional guidance
on color
coordinating your clothes and accessories. Maximize your wardrobe.
Build confidence
by making the most of your personal assets and camouflaging your
“challenges.” Gain insight on what colors to wear to get the most respect
and credibility in various circumstances.
The Science of color
is
fascinating, because it has a marked impact on the response we get from
others. Your
coach will take
into consideration your unique cultural and personal dress style.
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Did you know
that there is one color a politicians should never wear?
Or do you know the best color to incorporate in sales? Hint: it's
not navy blue. |

Staff
Session: “The Power of Personal Presentation” Seminar
We can conduct a phone or in-person 1-hour seminar for both men and women
in your organization that focuses on
how to project a professional image.
It includes
a hand-out manual
which can
be photocopied and given to all attending staff to fill in and follow
along.
Staff is often the first point of contact
for the public as they enter a premises. A negative image could be costing
an embassy/mission untold negative PR each year. A country may invest huge amounts
of revenue every year promoting the image of their nation and yet the
visitor or press agent will usually form his judgment of it through his
contact with one individual. In addition to some
cutting-edge presentation information, your staff will receive
visual check-lists
that will help to pick up on appearance
improvements, non-verbal body-language implications and much more.
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"I have found this seminar to be highly
inspirational and extremely beneficial in my life by enhancing both the
inner and outer attributes of my total presentation. Brenda Wehrman's
Seminar consisted of both theory and practical application of techniques,
all of which were invaluable guidelines for achieving a successful
corporate profile." Ruth W. |

Profile
Branding
How to position yourself to take credit for raising the profile for your
organization or project you represent -
i.e. Actor - your movie; C.E.O. - your company; Politician or Diplomat,
your country?
Stand out from the crowd.
Own your success - How
to help the press profile you as the hero you are.
Learn how to pair down your primary
passion, purpose and projects into a profile that will make you
distinctive and generate good PR for your corporation, political district
or embassy – as well as for you
personally. Your coach will review a number of aspects of dynamic communications
and give you candid pointers on how to present yourself to create a more
credible and convincing demeanor.
Receive
one-on-one coaching
for public speaking.
Feel better about your job and your contribution to it because you
know how to communicate without fear or hesitancy. Learn how to promote
your strengths so that you get the respect you deserve.
Current personal projects are discussed to find
creative ways of getting the success desired.
Part way through the session, her assistant joins the Ambassador
and Dr. Wehrman so that notations can be made for the 20-page report to
highlight the accomplishments of the ambassador and how he or she adds a
vital contribution to the nation represented.

Personal Empowerment Session
All the
above elements of the on-site consultation have to do with your image –
your branding. But it also has to do with much more:
your inner E.Q. or Emotional Quotient.
Dr.
Wehrman’s services extend beyond that of a normal image consultant because
her years of counseling thousands of people has revealed that if one’s
inner image is incongruent with one’s outer image, then that lack of
continuity cannot be masked.
Emotional triggers have to quickly dissolve – or
these weaknesses will become a liability, just when you least need the negative PR. People
read our spirits. They get us. They grasp who we really are in a
nanosecond - and you often never have a chance to make a good first
impression.
Fixing this problem
is of huge significance – especially for leaders, public speakers and
politicians.
Dr.
Wehrman’s services do come at a premium. One of the reasons for this is
that
she is able to
achieve her high success in very short periods of time,
which saves her clients thousands of dollars and years of struggle. She
shows you what to do to remain empowered.
She has
developed
techniques that get
to the heart of problems
in a
fraction of what it normally takes most professionals. Unfortunately, some
counselors make decades-long ordeals out of charging their clients for
ongoing services. Dr. Wehrman prefers to
empower YOU with
the tools
to
address root issues if and when they arise – when you first notice the
triggers that have caused you to overreact in situations. The good news is
that rather than having a “meltdown” or living with any type of negative
emotions such as fear, panic, grief, rejection and others, you can instead
learn how to
AUTOMATICALLY make the correct response
instinctively.
You can then use this information to help your entire family.
Your
professional progress is definitely linked to this
internal imaging.
Some of this information is in her books; however, Dr. Wehrman’s clients
benefit immensely when
she works with them
intuitively and individually.
Her
goal is to make your life easier, getting you results faster and
with less effort so you can go back to the enjoyable benefits of your
post.

Staff - Productivity Analysis
Would your organization benefit from greater efficiency?
Dr. Wehrman begins with training to inspire greater productivity and
improved representation. Then she focuses on identifying areas of
opportunity for improvement, and applying customized solutions.
Even though
you are technically the leader of your organization, we understand that a
number of factors play into the fact that it can be difficult to
get people working faithfully, tirelessly and loyally for YOU.
Some people feel as though they have been part of the infrastructure for
such a long time that they don’t have the motivation to support your
specific causes. It must be frustrating at times to see the people around
you taking it easy with what they see as a cushy job, while you must carry
the responsibility for whether or not your business or embassy gets properly noticed.
When you have a board or
other administrative oversight that has appointed you, the
reality is that your staff know they are working more for these other
people than they are for you. As a result, you are working with an even
more difficult dynamic which means your managerial power over them can be
severely compromised.
You need an outside person to shake things up a bit.
Dr. Wehrman can come in and do an analysis of staff productivity to create
greater work output without implicating you in any way. This means
you get the benefits of greater PR activities within your office,
without being seen as the one cracking the proverbial whip to motivate
your staff.
Once she
finishes getting them motivated to work, you will begin to see your
leadership profile rise to amazingly impressive
heights.
The atmosphere in
your organization will change dramatically for the better
once her
on-site consultation is complete.

Leadership Seminar/Retreat for Your
Upper Management Team
This is one of numerous training sessions Dr.
Wehrman offers. It can be conducted over the phone or in person and comes
with a power-packed 35-page manual.
It highlights
core aspects of PROGRESSIVE, PEOPLE CENTRIC leadership
which will greatly increase the quality of operation within your
company or embassy/mission.
The goal is to take pressure off you,
by inspiring others to pick up the baton and work towards achieving your
objectives.
LEADERS THAT LAUNCH GLOBAL
LEGACIES
How to achieve the results you want and win
the respect you deserve
1. LEADING
COURAGEOUSLY –
Three Reasons Why
Leaders Lose Popularity - Dealing with Personal
Blockages to Success
2. LEADING
STRATEGICALLY –
How to Convey Your
Vision Convincingly - Use Powerful Energy to
Manifest Your Goals
3.
Leading Cohesively –
Selecting a Team to
Propel Your Project Forward - Fast Ways to Build
Camaraderie and Collaboration
4. LEADING
PERCEPTIVELY –
Secrets to Successful
Leaders - How to Stand Out From the
Crowd
5. LEADING
POSITIVELY –
How to Profit from
Problems - Become a Global
Ambassador
6. LEADING
HONORABLY –
Keys to Increase Your
Scope of Influence - Why Principle-Based
Leadership Lasts

PR
Training and Media Coaching
You (and/or
your staff) can
be
coached on matters of presentation, confidentiality and protocol when dealing with the
press.
The media coaching will also enable them to serve you better in the event
that damage control is required. The press can be very effective at
creating a negative spin on a story by breaking down a staff member –
any staff member. They need to be psychologically prepared to put you
and the organization/embassy/political party in the best possible light.
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Quickly
be recognized as an expert in a chosen field – how a simple process
to do this can net you incredible financial opportunities in the future.
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5 Public
Speaking relaxation tips – techniques the top professionals know
about and use to overcome nervousness, but will rarely reveal.
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Interview
do's and don'ts. How to make the interview go in your direction so
you can talk about what is important to you. |
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How
to have your own regular show with a minimal amount of energy and
time outline (plus do this absolutely free!) |
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Public
Speaking Style: How to find your rhythm and style for a smooth delivery
- Educate and inform… and watch opportunities come to you. |
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Own your
success - how to help the press profile you as the hero you are.
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How to detect
disloyal infiltrations with your staff before they cause problems
for you & your organization damaging your reputation. |
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How to
empower your team members to pick up the PR baton – get them working
hard for YOU.
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Together,
the staff will be encouraged to look for ways to
increase the visibility of your organization.
Further, Dr. Wehrman's previous experience in media has given
her vital insider-information or how to use low cost to no cost methods of
viral marketing. For instance, using
a synergistic combination of two low-cost
communication mediums, she launched my ValYOU organization into 12
countries within just one year! If you are a small to medium sized
business and can't afford Dr. Wehrman to visit your organization
personally, you can take advantage of her media coaching using both
traditional and new media methods by ordering the
Quantum Media Magnetism
course.
Much of what she
communicates in this 4-part webinar are
FREE ways to launch your products.
Professionals *
Executives * C.E.O.s and
Company Executives
Ambassadors & Diplomats *
Politicians *
Government Departments
Media Spokespeople *
Non-Profit Organizations &
Church Leaders
News Broadcasters
* Actors and Public
Celebrities * Entertainers * Trainers
Realtors & Lawyers who are
Representing High-profile Clients and Projects
Networking Marketing
Companies
&
Referral Representatives * Start-up Companies
Coaching is personally
tailored for each client. The common denominators are that they all need
the confidence
that comes with using the third-party services of a corporate image
consultant.
At ValYOU, we understand
that each business and operator is unique and faces specific challenges
related to their circumstances. Our business development concepts provide
customized solutions and are available to business owners and managers in
a variety of mediums designed to fit every need. With this
in mind, we approach each project with an open agenda and will apply
solutions specific to the individual challenge.


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Corporate Image Consultant, Dr. Brenda
Wehrman. Ph.D. is the author of
numerous books, a leadership lecturer and founder of ValYOU.
Her specialty is working with public
figures to give them a magnetic edge of popularity and
credibility. Over the years, she
has worked internationally with businesses, government departments and
diplomats.
As
a
former television station director and host,
Brenda has conducted 100's of interviews, and knows firsthand, insider
media coaching and presentation techniques. You can enjoy the
benefits over
two decades of years of experience
condensed into a power-packed
session.
As a race-relations expert, she
has worked with
every major people group on the planet
with extensive international exposure and is familiar with the
inter-workings of a broad spectrum of cultures including those of:
South Pacific, Australia, New Zealand, Papua New Guinea, Asia, Africa,
Europe and the United States. A thorough
understanding of various personalities and work environments
has provided the foundation for sensitive, insightful liaison with
staff and management.
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The majority of coaching is done over
the telephone as this is most convenient for clients who want to discuss
issues in less-pressured, out-of-work hours. Our coaching is
completely confidential. Personal, often sensitive issues can be shared
and solutions found in this safe environment where you will feel warmth,
acceptance and understanding.
Follow-up, regular appointments maintain the
focus and momentum. You determine the agenda for each session by outlining
what is most pressing at the time. This springboard will in turn
branch out to encompass relevant peripherals that also have a bearing on
your particular concern. Each coaching relationship is unique and tailored
to the client. Together, we will decide the plan that will best serve your
needs, but ultimately you decide the frequency of your phone sessions.
TELEPHONE:
1 hour consultation
- Executive Coaching
(personal branding with one of our trained coaches).
Individual Life Coaching by telephone with one of our trained coaches:
$199 per hour
session.
1 hour consultation
- Business Coaching (corporate branding with Dr. Wehrman)
Corporate Branding Coaching by telephone and
Tele-seminars/Tele-group Coaching:
$1500 per hour
session. (You can email her
first with vital information about you and your organization so she has
reviewed this before your call)
1/2 hour
consultation
- Business Coaching (corporate branding with Dr. Wehrman)
Corporate Branding Coaching
by telephone and
Tele-seminars/Tele-group Coaching:
$750 per half hour
session.
(You can email her
first with vital information about you and your organization so she
has reviewed this before your call)
Email follow-up and questions that
involve quick resolutions ensure no charge for regular clients.
ON-SITE:
Corporate Image/Branding Magnetism
Make-over
for
Politicians, Ambassadors & Celebrities
- a two day on-site consultation is approximately $35,000 (travel and accommodation extra). This includes a
comprehensive report at the conclusion. We will give you a website
with more information on what to expect during this consultation. it
is a very power packed event. Generally we also spend approximately
1/2 of a day with your upper management staff as well to help them
work cohesively with your vision.
This
image make-over will include the following:
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A Six-part Leadership Seminar DVD series
(sent prior to the consultation for you and your management to watch).
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A 20-page Follow-up Positive PR Report
to highlight your strengths and enhance your image.
If employed or working as as diplomat, you will be able to supply this
document with pride and a sense of satisfaction to the board or
administration that appointed you.
Remember, this report is part of a complete positive, image enhancing PR service.
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A Comprehensive 2-day onsite Consultation
(which will include your own complete image make-over), staff training and
much more.
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A Publicity Interview
which can be uploaded on-line, aired on
television and put on your website.
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Free Email Follow-up contact.
If an issue can be resolved in a relatively
short period of time, there will be no charge for this service.
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Still have questions about
whether or not you should be invest in yourself? If funding to obtain
these services is a challenge, there can be creative ways to overcome that
barrier.
1. If you are a
non-profit organization,
especially if you have a mission of liberty and empowerment, email us.
Fees by negotiation.
2. If you are
a key representative of your company or country
(i.e.. Ambassador), most budgets of medium to large companies have a
category in their budget that our invoice can be adapted to fit (or the
budget should be altered to accommodate this service).
3. If you are a
celebrity, many
movie budgets allow for this additional expense under the category of
"publicity" so these fees don't have to come out of your personal pocket.
4.
Political figures
can in good faith, use campaign funds because using the services of an
image consultant can significantly increase the likelihood of election -
which is the reason your constituents donated in the first place. Again,
where Dr. Wehrman has ascertained that a candidate is genuinely committed
to the constitutional liberties and free-market enterprise, she will often
give of her time gratuitously.
5.
Start-up companies and new inventions.
In certain circumstances where it mutually advantageous to do so, Dr.
Wehrman will negotiate her fees in a number of ways. One option is to
become a partner or profit shareholder in the company in exchange for her
services.
Last, but not least...
Consultancy
fees are in many cases a tax deductible business
expenditure.
For additional information about coaching, onsite consultations
group retreats or speaking engagements, send an
Email
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Take Action! Make
the invest! YOU are worth it! |

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