"The Manchester survey of 140 companies shows
nine in 10 executives believe coaching to be worth their time and dollars. The average return was more than $5 for each $1 spent."
-- The Denver Post, Sept. 2, 2001

A corporate image consultant has traditionally been seen solely as a key figure in personal branding, corporate branding, executive coaching or media coaching. This service is something that is often viewed by C.E.O. and Political leaders as an investment in themselves once they have become successful or when they need quick damage control. But that view is changing - and for sound economical reasons.

Now, increasingly more companies are recognizing that when they bring in other types of consultants before first engaging the services of a corporate image consultant, they are making a grave mistake. The reason for this misjudgment of resource acquisition is that a corporate image consultant who specializes in corporate branding sets the vital end mark for the way the public will respond to the product launch or political campaign – and it is a known fact that smart marketing begins with the end objective in place.

Even the allocation of resources to a project with the help of either an internal operations manager or an outside business consultant, is premature until you have first worked with a corporate image consultant to determine the types of outreach approaches that will best suit your unique product or project. This is as relevant in for-profit as it is for non-profit organizations.

The outlay to hire a good image consultant can save you millions of dollars in the long run because costs are reduce due to better marketplace penetration. Sometimes, the low-cost creative ideas offered by a corporate image consultant are far more effective than expensive ad campaigns.

Today, far too many companies (even large ones with healthy budgets) are still not sufficiently allowing for marketing expenditures and those that do, tend to rush out to get the most prestigious marketing firm which they think will automatically have their best interest at heart. Not necessarily. You see, the C.E.O. or district/country representative such a politician or ambassador may forget the fact that art-centric marketing firms always have their eye on the next prize or award for innovation and while this brings them a lot of attention, this achievement may or may not necessarily bring in big dollars for the hiring company. That unusual, flashy piece of ad copy may capture the attention of the art award presenters who are always looking for something “outside the box,” but the public isn’t as enamored with such avant-garde approaches.

Using strategic personalized branding techniques, a corporate image consultant can come in and quickly help the management team think like the consumer with sufficient objectivity to balance attention-getting marketing with the comfort-driven “feel good” approach needed to establish long-term client loyalty. Yes, you do need eye-candy and a nou-veau cutting-edge splash, but you absolutely must communicate the old-school messages of credibility and customer connection.

Often the management leadership needs one-on-one executive coaching to get past emotional blockages or hindering obstacles that form a barrier to successful networking with their buyers. Sometimes, this business coaching simply needs to focus on presentation skills such as those one would learn in a confidence-building session of media coaching. There are ways to overcome stage and camera fright so one thinks cohesively in front of an audience – whether that audience is a group of people at a seminar, or a consumer watching your YouTube presentation.Bottom line, a launch needs to connect the product quickly with people in a manner that sets you apart from the riff-raff of other companies.

"Many challenges are unique and can only be solved from an internal perspective.
I look forward to working with you. "

- Dr. Brenda Wehrman

So, what does the public use to determine their buying decisions? Granted, there is a synergy of reasons, but it has a lot to do with your “likeability” factor. A corporate image consultant can help you raise this quotient to new heights – and without telling you to change your core personality.

This is good news for people who either couldn’t be bothered, or have quirks which were once considered by classmates and family to be handicaps. An effective corporate image consultant can help you use what once seemed a distinctive weakness and turn it into a “distinctive strength” – one that sets you apart from the crowd with even greater authenticity. In our era of social media craze, this realness quality is huge.

The key is to know how to display your uniqueness personally to your advantage. This is called personal branding. Further, you absolutely must know how to do this when promoting your new product with smart corporate branding.

Click on link to learn more:

	WHAT is Business Coaching and Executive Coaching?
	WHY is coaching so advantageous?
	WHO needs a coach?
	WHERE do I go to get it?
	HOW much does it cost?

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WHAT is Business Coaching and Executive Coaching?

The goal of executive coaching is to drawn down on outside expert advice to build your ability to maximize your potential for success and fulfillment. ValYOU offers two coaching options: Business Coaching (corporate branding with Dr. Wehrman) and Executive Coaching (personal branding) with one of our trained life coaches.

Coaching is an investment that you make in YOU. It is action-based, results-oriented and forward thinking. Your coach helps you to strategize, brainstorm, design steps to your goals, report on progress or discuss possible pitfalls. Your coach she will provide you with the structure, support and accountability that helps you bring the plan to action.

A corporate image consultant coach helps you stay on track.
Studies show that proactive accountability is the #1 motivator
to propel you toward the realization of your dreams.

BUSINESS COACHING (Corporate Branding): Would your business benefit from greater efficiency? Our professional consulting service is focused on identifying areas of opportunity, and applying customized solutions from staff/management mediation, developing the marketing and operational support materials and facilitating national training programs. Our goal is to assist our clients and their customers in meeting all their business objectives. Effective leaders have clear vision and the ability to instill their vision in others. As a consultant, Dr. Wehrman (see bio) works with executives and individuals to help them implement effective strategies, achieve personal and corporate success, and peak performance.

EXECUTIVE COACHING (Personal Branding): A life coach is a one-on-one trainer for your own personal excellence. It provides structure, clarity and balance for your goals or projects. Bottom line... the entire focus is on YOU, your life, your work, your goals, your dreams, your aspirations, your challenges and obstacles, and your success. Your coach becomes your your personal consultant, mentor, collaborator, accountability partner, and friend. You will talk, laugh, plan, and create results with a new and progressive future.

WHY is coaching so advantageous?

Gain a Magnetic Image

Benefits:

Magnetize yourself: become irresistibly attractive to the right people and opportunities

Personal Branding: consolidate a Unique Image Imprint - even with multiple projects

Identify and harness your own unique brand of genius

Personality snapshot for instant credibility

Life Purpose Design and Trajectory Realignment

Gain clarity, focus and direction - redefine your place in the world

Implement procedures to maximize your key resources

Learn how to hire and retain the BEST support team!

Staff/management mediation - increase workplace team spirit and harmony

Leadership: improve morale, teamwork and communication

Negotiating change and helping your team deal with dramatic events

Enhanced image, public relations and build strong customer loyalty

Damage Control; constructively dealing with allegations, criticism and in-house rivalry

Social Skills and Etiquette Protocol – Community Goodwill

International cultural competence – You can kill an important overseas deal with one faux pas

Address the issues that are driving top talent away from the company

Reduce business fluctuations for more consistent cash flows

Powerful keys to motivate yourself and your staff for better payoff company-wide

What styles of clothing to wear to suit your unique personality and career

Act more proactively and purposefully - cut through clutter and reduce distractions

Gain the motivation to break with additions and self-saboteurs; build new habits

Restore balance between work and personal life - stress management

Liberating Time Management methods - forget old-school methods - stop guilt inducing yourself

Enhance personal earning opportunities within your current position

At ValYOU, we understand that each organization and operator is unique and faces specific challenges related to their circumstances. Our development concepts provide customized solutions and are available in a variety of mediums designed to fit every need. With this in mind, we approach each project with an open agenda and will apply solutions specific to the individual circumstances

When you order either a phone or on-site consultation package below, you can talk to Dr. Wehrman about your unique circumstances such as the product or political campaign you are about to launch. Dr. Wehrman’s vast knowledge of working with organizations in branding their unique characteristics will come into action to deliver an enormous amount of helpful advice within a relatively short period of time so these suggestions and referrals can be activated for your immediate profit. You can email before the session with relevant information that may have a bearing on your session. Dr. Wehrman gives you the benefit of an objective, third party person with over two decades of field experience who will provide candid realistic feedback and support while remaining positive and supportive of your challenges.

To provide a more comprehensive service while staying within our field of focus: that of helping to brand your project, purpose and passion, we offer other services. Some of these are:

Your Image Make-over

Why is image so important? Psychologists tell us it takes just ninety seconds for another person to form an opinion. Further, people rarely alter their initial decisions. In this session, you will discover which styles and colors are most advantageous for your particular occupation. Reduce guess work and the uncertainties of planning a wardrobe.

Save dollars and hours of shopping time by knowing your best or “highlight’ colors. Receive professional guidance on color coordinating your clothes and accessories. Maximize your wardrobe.

Build confidence by making the most of your personal assets and camouflaging your “challenges.” Gain insight on what colors to wear to get the most respect and credibility in various circumstances.

The Science of color is fascinating, because it has a marked impact on the response we get from others. Your coach will take into consideration your unique cultural and personal dress style.

Did you know that there is one color a politicians should never wear?
Or do you know the best color to incorporate in sales? Hint: it's not navy blue.

Staff Session: “The Power of Personal Presentation” Seminar

We can conduct a phone or in-person 1-hour seminar for both men and women in your organization that focuses on how to project a professional image. It includes a hand-out manual which can be photocopied and given to all attending staff to fill in and follow along. Staff is often the first point of contact for the public as they enter a premises. A negative image could be costing an embassy/mission untold negative PR each year. A country may invest huge amounts of revenue every year promoting the image of their nation and yet the visitor or press agent will usually form his judgment of it through his contact with one individual. In addition to some cutting-edge presentation information, your staff will receive visual check-lists that will help to pick up on appearance improvements, non-verbal body-language implications and much more.

. "I have found this seminar to be highly inspirational and extremely beneficial in my life by enhancing both the inner and outer attributes of my total presentation. Brenda Wehrman's Seminar consisted of both theory and practical application of techniques, all of which were invaluable guidelines for achieving a successful corporate profile." Ruth W.

Profile Branding

How to position yourself to take credit for raising the profile for your organization or project you represent - i.e. Actor - your movie; C.E.O. - your company; Politician or Diplomat, your country? Stand out from the crowd.

Own your success - How to help the press profile you as the hero you are. Learn how to pair down your primary passion, purpose and projects into a profile that will make you distinctive and generate good PR for your corporation, political district or embassy – as well as for you personally. Your coach will review a number of aspects of dynamic communications and give you candid pointers on how to present yourself to create a more credible and convincing demeanor.

Receive one-on-one coaching for public speaking. Feel better about your job and your contribution to it because you know how to communicate without fear or hesitancy. Learn how to promote your strengths so that you get the respect you deserve.

Current personal projects are discussed to find creative ways of getting the success desired. Part way through the session, her assistant joins the Ambassador and Dr. Wehrman so that notations can be made for the 20-page report to highlight the accomplishments of the ambassador and how he or she adds a vital contribution to the nation represented.

Personal Empowerment Session

All the above elements of the on-site consultation have to do with your image – your branding. But it also has to do with much more: your inner E.Q. or Emotional Quotient. Dr. Wehrman’s services extend beyond that of a normal image consultant because her years of counseling thousands of people has revealed that if one’s inner image is incongruent with one’s outer image, then that lack of continuity cannot be masked.

Emotional triggers have to quickly dissolve – or these weaknesses will become a liability, just when you least need the negative PR. People read our spirits. They get us. They grasp who we really are in a nanosecond - and you often never have a chance to make a good first impression. Fixing this problem is of huge significance – especially for leaders, public speakers and politicians.

Dr. Wehrman’s services do come at a premium. One of the reasons for this is that she is able to achieve her high success in very short periods of time, which saves her clients thousands of dollars and years of struggle. She shows you what to do to remain empowered.

She has developed techniques that get to the heart of problems in a fraction of what it normally takes most professionals. Unfortunately, some counselors make decades-long ordeals out of charging their clients for ongoing services. Dr. Wehrman prefers to empower YOU with the tools to address root issues if and when they arise – when you first notice the triggers that have caused you to overreact in situations. The good news is that rather than having a “meltdown” or living with any type of negative emotions such as fear, panic, grief, rejection and others, you can instead learn how to AUTOMATICALLY make the correct response instinctively. You can then use this information to help your entire family.

Your professional progress is definitely linked to this internal imaging. Some of this information is in her books; however, Dr. Wehrman’s clients benefit immensely when she works with them intuitively and individually. Her goal is to make your life easier, getting you results faster and with less effort so you can go back to the enjoyable benefits of your post.

Staff - Productivity Analysis

Would your organization benefit from greater efficiency? Dr. Wehrman begins with training to inspire greater productivity and improved representation. Then she focuses on identifying areas of opportunity for improvement, and applying customized solutions.

Even though you are technically the leader of your organization, we understand that a number of factors play into the fact that it can be difficult to get people working faithfully, tirelessly and loyally for YOU. Some people feel as though they have been part of the infrastructure for such a long time that they don’t have the motivation to support your specific causes. It must be frustrating at times to see the people around you taking it easy with what they see as a cushy job, while you must carry the responsibility for whether or not your business or embassy gets properly noticed.

When you have a board or other administrative oversight that has appointed you, the reality is that your staff know they are working more for these other people than they are for you. As a result, you are working with an even more difficult dynamic which means your managerial power over them can be severely compromised.

You need an outside person to shake things up a bit. Dr. Wehrman can come in and do an analysis of staff productivity to create greater work output without implicating you in any way. This means you get the benefits of greater PR activities within your office, without being seen as the one cracking the proverbial whip to motivate your staff.

Once she finishes getting them motivated to work, you will begin to see your leadership profile rise to amazingly impressive heights. The atmosphere in your organization will change dramatically for the better once her on-site consultation is complete.

Leadership Seminar/Retreat for Your Upper Management Team

This is one of numerous training sessions Dr. Wehrman offers. It can be conducted over the phone or in person and comes with a power-packed 35-page manual. It highlights core aspects of PROGRESSIVE, PEOPLE CENTRIC leadership which will greatly increase the quality of operation within your company or embassy/mission. The goal is to take pressure off you, by inspiring others to pick up the baton and work towards achieving your objectives.

LEADERS THAT LAUNCH GLOBAL LEGACIES

How to achieve the results you want and win the respect you deserve

1. LEADING COURAGEOUSLY –

Three Reasons Why Leaders Lose Popularity - Dealing with Personal Blockages to Success

2. LEADING STRATEGICALLY –

How to Convey Your Vision Convincingly - Use Powerful Energy to Manifest Your Goals

3. Leading Cohesively –

Selecting a Team to Propel Your Project Forward - Fast Ways to Build Camaraderie and Collaboration

4. LEADING PERCEPTIVELY –

Secrets to Successful Leaders - How to Stand Out From the Crowd

5. LEADING POSITIVELY –

How to Profit from Problems - Become a Global Ambassador

6. LEADING HONORABLY –

Keys to Increase Your Scope of Influence - Why Principle-Based Leadership Lasts

PR Training and Media Coaching

You (and/or your staff) can be coached on matters of presentation, confidentiality and protocol when dealing with the press. The media coaching will also enable them to serve you better in the event that damage control is required. The press can be very effective at creating a negative spin on a story by breaking down a staff member – any staff member. They need to be psychologically prepared to put you and the organization/embassy/political party in the best possible light.

	Quickly be recognized as an expert in a chosen field – how a simple process to do this can net you incredible financial opportunities in the future.
	5 Public Speaking relaxation tips – techniques the top professionals know about and use to overcome nervousness, but will rarely reveal.
	Interview do's and don'ts. How to make the interview go in your direction so you can talk about what is important to you.
	How to have your own regular show with a minimal amount of energy and time outline (plus do this absolutely free!)
	Public Speaking Style: How to find your rhythm and style for a smooth delivery - Educate and inform… and watch opportunities come to you.
	Own your success - how to help the press profile you as the hero you are.
	How to detect disloyal infiltrations with your staff before they cause problems for you & your organization damaging your reputation.
	How to empower your team members to pick up the PR baton – get them working hard for YOU.

Together, the staff will be encouraged to look for ways to increase the visibility of your organization.

Further, Dr. Wehrman's previous experience in media has given her vital insider-information or how to use low cost to no cost methods of viral marketing. For instance, using a synergistic combination of two low-cost communication mediums, she launched my ValYOU organization into 12 countries within just one year! If you are a small to medium sized business and can't afford Dr. Wehrman to visit your organization personally, you can take advantage of her media coaching using both traditional and new media methods by ordering the Quantum Media Magnetism course. Much of what she communicates in this 4-part webinar are FREE ways to launch your products.

WHO needs a personal coach?

Professionals * Executives * C.E.O.s and Company Executives

Ambassadors & Diplomats * Politicians * Government Departments

Media Spokespeople * Non-Profit Organizations & Church Leaders

News Broadcasters * Actors and Public Celebrities * Entertainers * Trainers

Realtors & Lawyers who are Representing High-profile Clients and Projects

Networking Marketing Companies & Referral Representatives * Start-up Companies

Coaching is personally tailored for each client. The common denominators are that they all need the confidence that comes with using the third-party services of a corporate image consultant.

At ValYOU, we understand that each business and operator is unique and faces specific challenges related to their circumstances. Our business development concepts provide customized solutions and are available to business owners and managers in a variety of mediums designed to fit every need. With this in mind, we approach each project with an open agenda and will apply solutions specific to the individual challenge.

Letter from Dr. Wehrman

Corporate Image Consultant, Dr. Brenda Wehrman. Ph.D. is the author of numerous books, a leadership lecturer and founder of ValYOU. Her specialty is working with public figures to give them a magnetic edge of popularity and credibility. Over the years, she has worked internationally with businesses, government departments and diplomats. As a former television station director and host, Brenda has conducted 100's of interviews, and knows firsthand, insider media coaching and presentation techniques. You can enjoy the benefits over two decades of years of experience condensed into a power-packed session. As a race-relations expert, she has worked with every major people group on the planet with extensive international exposure and is familiar with the inter-workings of a broad spectrum of cultures including those of: South Pacific, Australia, New Zealand, Papua New Guinea, Asia, Africa, Europe and the United States. A thorough understanding of various personalities and work environments has provided the foundation for sensitive, insightful liaison with staff and management.

WHERE do I go to get coaching?

The majority of coaching is done over the telephone as this is most convenient for clients who want to discuss issues in less-pressured, out-of-work hours. Our coaching is completely confidential. Personal, often sensitive issues can be shared and solutions found in this safe environment where you will feel warmth, acceptance and understanding.

Follow-up, regular appointments maintain the focus and momentum. You determine the agenda for each session by outlining what is most pressing at the time. This springboard will in turn branch out to encompass relevant peripherals that also have a bearing on your particular concern. Each coaching relationship is unique and tailored to the client. Together, we will decide the plan that will best serve your needs, but ultimately you decide the frequency of your phone sessions.

HOW much does the investment cost?

TELEPHONE:

1 hour consultation - Executive Coaching (personal branding with one of our trained coaches). Individual Life Coaching by telephone with one of our trained coaches: $199 per hour session.

1 hour consultation - Business Coaching (corporate branding with Dr. Wehrman)
Corporate Branding Coaching by telephone and Tele-seminars/Tele-group Coaching: $1500 per hour session. (You can email her first with vital information about you and your organization so she has reviewed this before your call)

1/2 hour consultation - Business Coaching (corporate branding with Dr. Wehrman)
Corporate Branding Coaching by telephone and Tele-seminars/Tele-group Coaching: $750 per half hour session. (You can email her first with vital information about you and your organization so she has reviewed this before your call)

Email follow-up and questions that involve quick resolutions ensure no charge for regular clients.

ON-SITE:

Corporate Image/Branding Magnetism Make-over
for Politicians, Ambassadors & Celebrities - a two day on-site consultation is approximately $35,000 (travel and accommodation extra). This includes a comprehensive report at the conclusion. We will give you a website with more information on what to expect during this consultation. it is a very power packed event. Generally we also spend approximately 1/2 of a day with your upper management staff as well to help them work cohesively with your vision.

This image make-over will include the following:

	A Six-part Leadership Seminar DVD series (sent prior to the consultation for you and your management to watch).
	A 20-page Follow-up Positive PR Report to highlight your strengths and enhance your image. If employed or working as as diplomat, you will be able to supply this document with pride and a sense of satisfaction to the board or administration that appointed you. Remember, this report is part of a complete positive, image enhancing PR service.
	A Comprehensive 2-day onsite Consultation (which will include your own complete image make-over), staff training and much more.
	A Publicity Interview which can be uploaded on-line, aired on television and put on your website.
	Free Email Follow-up contact. If an issue can be resolved in a relatively short period of time, there will be no charge for this service.

Still have questions about whether or not you should be invest in yourself? If funding to obtain these services is a challenge, there can be creative ways to overcome that barrier.

1. If you are a non-profit organization, especially if you have a mission of liberty and empowerment, email us. Fees by negotiation.

2. If you are a key representative of your company or country (i.e.. Ambassador), most budgets of medium to large companies have a category in their budget that our invoice can be adapted to fit (or the budget should be altered to accommodate this service).

3. If you are a celebrity, many movie budgets allow for this additional expense under the category of "publicity" so these fees don't have to come out of your personal pocket.

4. Political figures can in good faith, use campaign funds because using the services of an image consultant can significantly increase the likelihood of election - which is the reason your constituents donated in the first place. Again, where Dr. Wehrman has ascertained that a candidate is genuinely committed to the constitutional liberties and free-market enterprise, she will often give of her time gratuitously.

5. Start-up companies and new inventions. In certain circumstances where it mutually advantageous to do so, Dr. Wehrman will negotiate her fees in a number of ways. One option is to become a partner or profit shareholder in the company in exchange for her services.

Last, but not least...

Consultancy fees are in many cases a tax deductible business expenditure.

For additional information about coaching, onsite consultations
group retreats or speaking engagements, send an Email

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